Grow Your Social Media Reach with Every Email You Send

How many emails do you send in a day? More than you’d like to admit maybe 😉 As business owners email is one of our life lines. We spend much of our time in email, why not put it to work for you? That’s where your email signature comes in, it’s like a treasure box waiting to be opened.

A signature is placed at the bottom of your emails. Most often people use this to simply to state their name and title. Think about the possibilities if you had an automated system to share your newest blog, your Facebook Page or current promotion. How could this impact your business?

Moral of the story, every business owner should have an email signature. And now it’s time to take it to the next level with an optimized, and preferably automated, solution that drives readers to your latest and greatest.

If not setup correctly your signature may be ignored completely! You’ve seen those signatures that could take up an entire web page on their own, ya we all skip those. The good news is you can avoid this with a great set up. I have a few general rules to follow when setting up your signature for best results:

• Keep it short, no more than 3 or 4 lines
• Give something of value, like your latest blog post
• Add your photo or a company logo
• Potentionally include a current promotion. I like to do this with a nice clickable graphic… nothing huge!

Don’t let your signature go stale. Keep it updated regularly – with promotions, seasons, events, new content – have fun. This is where a good graphic comes into play. If you make small, subtle changes it may go unnoticed. Now if you have a beautiful graphic (I love Canva to create graphics) that is distinctively different people will notice and they will want to see what you’re up to.

[Tweet “Keep it relevant. If your email signature goes stale no one will pay attention.”]

I use a simple tool to make all this email signature magic, it’s called WiseStamp. It’s very easy to use and works with many email platforms.

[Tweet “Create a repeatable signature so it’s added automatically for you. Less work, more results.”]

Every email you send can support your online business goals. You have the opportunity to get more visits to your latest blog posts, promotions, social media profiles and so much more with an easy 15 minute setup. Or better yet, have your VA set this up for you.

This is what I call an integrated strategy. It’s built into what you’re already doing. That’s what makes it so powerful. You don’t have to go out and spend weeks creating something new.

Drive traffic. Increase social following. Share the love. You’ve got this!

Let’s hear it. Do you leverage your email signature? What’s one thing you’d like to include in your email signature now? Share with me below, let’s talk about it 🙂