Ok, you’re building your network. You’ve done all the research, or had someone else do it, as to who you should add to your network. You’ve got your list ready. You start sending, ‘Will you join my network?’ to everyone.
What’s wrong with that Erin? Here are the top 3 reasons not to use the generic invite.
1. If they don’t know you, why should they just accept your invitation? If you are looking to make quality connections you need to tell this person who you are, how you know them and why you want to connect.
2. Give them a link. Add a link to your site or blog so they can check you out if they want. If they have to scour the internet looking for you they are not likely to accept your invitation.
3. Add some content, but not too much. Try not to write a novel. Be sure you let them know who you are in a short and respectful manner. None of us want to spend 5 hours a day on our social networking activities.
Go create an introduction template that you can use to guide yourself when you are seeking a new connection. Be sure you customize the message to each person before hitting send. Let them know you really are looking to connect with them and that you’re not wasting their time.