Business Benefit Of Social Media

5 Things To Do Before You Invite Your 1st Twitter Follower

February 16, 2012 By Erin Tillotson 4 Comments

Once you join Twitter you want to run out and connect with a ton of targeted people and get your message out there! I know, new networking and business growth opportunities are exciting. I’d like share 5 easy steps to do before you invite your 1st follower.

Let’s talk about how you can get your account ready for all those new followers,

Complete Bio: When people check out your Twitter profile one of the 1st things they will look at is your bio. You want to be memorable and unique. Always have your most relevant website link as the URL. Last but not least, be sure to add a professional picture of yourself as well, nothing is worse than seeing a new follower with the “egg!”
A few actions to avoid in your bio:
- Don’t stuff your bio exclusively with keywords. People cannot connect with just words. You want your personality to be present.
- Don’t use industry lingo. Use words and phrases that your target client or market uses.
Have at least 20 Tweets on your profile: With a full page of tweets people will know you are serious about twitter. They can get a feel for who you are, what you have to say and if you match what they are looking for. Offer some good content that will benefit your target market.
A Professional Background: This is a great way to increase brand awareness. Use your logo, tag line, photo and anything else that helps represent your business. Mari Smith is a great example of branding. She changes her background to support her current marketing plans.
A Giveaway or Link for New Followers: Here is an opportunity to further connect with your new connection. Offer a great resource to them.
This can come in a variety of forms – I use SocialOomph to set this up:
- Share a popular blog post. If one of your blog posts gained a high number of comments and social interactions it must have been extremely helpful to your audience. Share this with new connections!
- A free report. These are generally behind a lead generation form (opt-in form), where the visitor will enter their name and email address to receive your free gift.
- A Custom Welcome to Twitter Page: Setup a page on your website just for new followers. Have a nice introduction video with something they can walk away with, a tip or action step they can do right away.
Understand the basics of Twitter: When you know a bit about Twitter you can engage much more efficiently and save yourself a lot of time.

Filed Under: Social Media, Twitter, Uncategorized Tagged With: business benefit of social media, Social Media, social networking, Twitter, twitter basics

What is Social Media?

June 26, 2009 By Erin Tillotson Leave a Comment

I have been ‘hearing’ this question all over the Internet. It’s important for businesses to be a part of this explosive new era, Social Media Marketing. But before I get ahead of myself lets get to ‘what is social media?’

You’ve probably heard about LinkedIn, Facebook, blogs, Twitter, Squidoo and others. All of these and many more encompass social media. This new type of communication is a unique form of Internet marketing which strives to build your branding. You participate by writing quality content and comments that match your communication goals with newsworthy and interesting material. Social media utilizes networking and user-generated platforms to communicate, while gently promoting a product or service.

Where is the best place to start? Have you heard the saying ‘Don’t put all your eggs in one basket?’ This is true to social media. Start with about three to four networks. You don’t want to spread yourself too thin. The top three networks are currently Twitter, Facebook, and LinkedIn. For the fourth network you may want to chose a niche site where your target audience frequently visits. You can also use your blog to supplement these networks with valuable content. You need to be sure you are sticking to your outlined plan as it is very easy to get distracted with all the applications within each network.

Creating your profile. Be sure you take your time when creating your profiles. Provide your website links, use your keywords and provide a good bio. This is your one chance to catch the eye of audience, make it a good impression. You can have a expert help you with setting up your profiles for optimum results.

Your business blog. There are many online platforms where you can connect with your target audience. Your business blog being one of the most important. Use your blog to incorporate different types of media such as audio and video. Then use the social bookmarking sites to spread the word about your content. Also look for niche forums, wikis and online communities that will bring you great opportunities. Other valuable places to share your content are Squidoo and HubPages. When posting on multiple platforms be sure that you are providing original content, do not copy and paste.

Analytics. The last part, and be sure not to skip it, is the analytics piece. You can use tools to measure your campaign’s effectiveness. You need to see what is working and what needs adjustment or tweaking. Analytics can take a lot out of your schedule but it is necessary. You can have your social media specialist create your analytic reports. Your specialist can then offer suggestions on how to improve your current campaign.

Social media will bring your brand to your target audience, you will interact with them and learn from them. Ask questions and you will see exactly what your customers are looking for. By being create and unique you will be off to a successful campaign..

This new era can change the way people see your business. It can get your name out there and improve or start your online reputation management. Now is the time to act on this new era before your competition does.

The only limitation is your imagination.

Filed Under: Social Media Tagged With: business benefit of social media, Social Media, social media for business, social media marketing, what is social media

Premiere Virtual Office Now Offering Certified Social Media Marketing Services

June 25, 2009 By Erin Tillotson Leave a Comment

FOR IMMEDIATE RELEASE

Contact Info: Erin Stinson
Web Address: www.premierevirtualoffice.com
Business Blog: blog.premierevirtualoffice.com
email: info@premierevirtualoffice.com
Phone: 309-750-5147

Premiere Virtual Office Now Offering Certified Social Media Marketing Services

Social Media is essential for all businesses and Premiere Virtual Office is here to help you get the most out of this new marketing avenue.

(Rio Rico, AZ Monday, June, 15, 2009) – Certified Social Media Marketer, Erin Stinson, is excited to announce her new line of services. Premiere Virtual Office is now offering consultation and coaching services to businesses that are new to social media, and businesses looking to improve their current social media campaign.

Social media marketing is now the 4th most popular online activity noted by Nielsen Online. Bringing in 67% of the global online population, time spent on social networking is growing at three times the internet rate. Now is the time to act on this vast growth for the benefit of your business and your brand recognition.

Social media is a large task for every business, but none the less a necessary one. Implementing these daily routines will create your online reputation, brand recognition, and drive more traffic to your online real estate. All of these objectives are also laser targeted to your specific audience. This is the miracle of social media marketing, you are not throwing an ad up that will be seen by people uninterested in your product or service, rather you are knocking on your viewers door.

Premiere Virtual Office can take the stress out of this new explosive market and turn it into success for your business.

For more information
About Social Media Services please visit www.premierevirtualoffice.com or contact Erin at info@premierevirtualoffice.com

About Erin Stinson
Erin founded Premiere Virtual Office in 2008. During this time she has received an entrepreneur award as well as her Social Media Certification. Her love for this field helps entrepreneurs, small business owners, and virtual businesses all over the world.

Filed Under: Premiere Virtual Office, Social Media Tagged With: business benefit of social media, outsource social media, Premiere Virtual Office, Social Media, social media for business, social media marketing, social media virtual assistant, social networking

New Growth in Businesses Using Social Media

June 4, 2009 By Erin Tillotson Leave a Comment

Social media has grown leaps and bounds in the last few years. New platforms emerging and trends changing all within this short time. Many companies have joined in on this social networking and have seen great results.

Social media marketing is unique and growing like wildfire. It is unlike the traditional marketing methods in many ways. Social networking is about help the users, the audience. Giving them reliable information, exciting news and events, and letting them know you’re listening to what they have to say.

Here are the recent statistics from Marketing Charts on how many are joining in on the social media excitement. I find it very interesting to watch the numbers. You can get a feel for how much experience your competition has by doing some in-depth research. You can also determine where and what they are doing and this will help you when you begin the planning stages of your campaign.

As you can see social media is growing and is about to hit an all time high. Social media networking, or social networking some call it, can have a huge benefit for you business. This is the time to “get in the game” and start making a difference. Start with the research, create a structured plan with specific and measurable goals. Then put your plan into action. Be sure you go through an evaluation period as well after about 30 days and see what is working and what you need to improve on.

If social media seems like a foreign language to you then you should consider seeking the assistance of a social media consultant who can walk you through the important concepts of social media. Giving you a good over view and understanding to get out there and share your knowledge and build your brand.

Filed Under: Social Media Tagged With: business benefit of social media, Social Media, social media growth, social media marketing, social networking, what is social media