Erin Tillotson

5 Things To Do Before You Invite Your 1st Twitter Follower

February 16, 2012 By Erin Tillotson 4 Comments

Once you join Twitter you want to run out and connect with a ton of targeted people and get your message out there! I know, new networking and business growth opportunities are exciting. I’d like share 5 easy steps to do before you invite your 1st follower.

Let’s talk about how you can get your account ready for all those new followers,

Complete Bio: When people check out your Twitter profile one of the 1st things they will look at is your bio. You want to be memorable and unique. Always have your most relevant website link as the URL. Last but not least, be sure to add a professional picture of yourself as well, nothing is worse than seeing a new follower with the “egg!”
A few actions to avoid in your bio:
- Don’t stuff your bio exclusively with keywords. People cannot connect with just words. You want your personality to be present.
- Don’t use industry lingo. Use words and phrases that your target client or market uses.
Have at least 20 Tweets on your profile: With a full page of tweets people will know you are serious about twitter. They can get a feel for who you are, what you have to say and if you match what they are looking for. Offer some good content that will benefit your target market.
A Professional Background: This is a great way to increase brand awareness. Use your logo, tag line, photo and anything else that helps represent your business. Mari Smith is a great example of branding. She changes her background to support her current marketing plans.
A Giveaway or Link for New Followers: Here is an opportunity to further connect with your new connection. Offer a great resource to them.
This can come in a variety of forms – I use SocialOomph to set this up:
- Share a popular blog post. If one of your blog posts gained a high number of comments and social interactions it must have been extremely helpful to your audience. Share this with new connections!
- A free report. These are generally behind a lead generation form (opt-in form), where the visitor will enter their name and email address to receive your free gift.
- A Custom Welcome to Twitter Page: Setup a page on your website just for new followers. Have a nice introduction video with something they can walk away with, a tip or action step they can do right away.
Understand the basics of Twitter: When you know a bit about Twitter you can engage much more efficiently and save yourself a lot of time.

Filed Under: Social Media, Twitter, Uncategorized Tagged With: business benefit of social media, Social Media, social networking, Twitter, twitter basics

How to Find New Twitter Followers on Goggle

May 31, 2011 By Erin Tillotson 1 Comment

I’m always watching social media videos, I mean what better thing to do when I have 5 free minutes right? HA! I learned a really neat trick with Google search that I just have to share. These are two easy ways to use Google search to find targeted Twitter followers.

The 1st search term is:
intitle:”entrepreneur* on twitter” site:twitter.com

This search will show results based on the users title (user name or real name). So with your search simply replace entrepreneur with your key term.

The 2nd search term is:
intext:”bio * entrepreneur” site:twitter.com

The search will show results based on the users bio text.

The results of these searches will be different so be sure to do both searches. And don’t just do this once. There are new people and businesses joining Twitter all the time.

Do you have specialized Google search terms you use? Please share them with us below in the comments, I love new Google searches!

Have a wonderful week, if you have any questions be sure to catch me over on Facebook.

Filed Under: Twitter Tagged With: finding followers on twitter, targeted twitter followers

Twitter Testimonials

March 21, 2011 By Erin Tillotson Leave a Comment

If you are using Twitter then I’m sure you are receiving feedback from your connections. Here is a great idea for you! Once you receive positive feedback from a Twitter connection you can us that as a testimonial!

One way to easily do this is to add that Tweet to your favorites on Twitter. Then any time you receive a compliment on Twitter do this. If you have a client looking for testimonials you can show them all these as well as any other testimonial videos, audios or text on your website.

Another great idea is to embed Tweets on your testimonial page. There is a great tool called Blackbird Pie that does this easily for you.

Now get even more out of those Twitter testimonials!

What other ways do you use your Tweets to improve brand awareness and authority?

Filed Under: Twitter Tagged With: Twitter, twitter testimonials

Don’t Have Time for Twitter? Here’s an Easy Twitter Schedule

March 14, 2011 By Erin Tillotson Leave a Comment

One of the top questions I hear from clients is “How do keep up with the social media interaction and posts?” Many people find that once you log onto the social sites the next thing you know you look at the clock and it’s been over an hour! I have a quick easy sample schedule that you can use to make something that works for you and your business.

Daily (15 minutes)
Update your status
Check for RT (retweets) and @ replies (where people have mentioned you directly)
Review and comment on your connections updates
Review DM (Direct Messages) I recommend keeping your direct inbox clean, delete messages that do not need to be kept for furture reference.
Schedule a few updates to go out while you are away from your desk. For example, share a blog post, mention something about your services and link back to the appropriate page on your website, etc.

Weekly (30 minutes)
Research and invite new connections – set a goal for how many new connections would like to have each week
Answer or ask 2-3 questions per week
Post pertinent events

Monthly (1 hour)
Review connections, unfollow spammers and inactivies
Update profile when/as neccessary

So there is a simple Twitter schedule to get you strated

What would you add to this schedule?

Filed Under: Twitter Tagged With: how to use twitter, twitter schedule

7 Business Uses for Twitter

December 10, 2010 By Erin Tillotson Leave a Comment

Each and every day there are businesses joining Twitter for the first time. And so many times I hear how can we really use Twitter to help our business? Here are a few great ways:

Build Brand Authority
Online Reputation Management

Keep track of what people are saying about your business.

Website Traffic Generation

Fabulous tool to increase traffic to your blog, website and other internet properties.

Strategic Content Sharing

Share key events, blog posts and items that add value to your audience. Leading them closer to your brand.

Market Research (very interactive)

Gather information for a very targeted audience that can help you enhance your products and launch new products. Everyone loves to tell you what they think about something!