Find Fans Under the Hood

I just watched a great video from Amy Porterfield. She’s shares a little known insight trick with Facebook fan pages.

She walks you through a quick a tip to find out how people are finding your fan page and how to increase fans!

Amy brings up an interesting point of view in her video. Do you think you’ll be driving more traffic to your fan page to increase the “know, like and trust” factor for your business before send people to your website?

New Facebook Share Features

Have you seen the new Facebook share features? I think its nice having them right there for every post. What’s your thoughts?

Check out this short video from Facebook on all the new goodies.

Sharing with Facebook Groups

Facebook has released some exciting new features for Facebook groups: Questions, photo ablums, new admin features, and the send button.
Check out this short video for all the details:

Have you used this new feature yet?

The New Facebook Pages

Facebook announced more changes to their business pages last week. I know more changes right? Although there have been many changes and upgrades lately I really think this update has some great additions!

The most valuable for business owners, in my opinion, is the ability to post on Facebook as your page rather than as your personal profile. To do this you will first have to upgrade your page to the new layout. To do this you simply visit your fan page and at the top you will see the following notice:

Now your ready to interact on Facebook as your page! You can do this two ways. Visit your page, in the right hand column and click “Use Facebook As…”. The other option you have is to click on the Account button in the top right hand corner (of any Facebook URL you are on) and choose “Use Facebook as Page”

Now that you are using Facebook as your page it changes your navigation options.

The top left has two icons, Likes and Notifications. The Likes will show you all the new people who have liked your page. The Notifications will show you any new interaction on your page. When you click on Profile you will be taken to your Page wall.

The Home button will now show you all the pages you have likes as your Facebook page. This is a great way to interact with pages you want to establish or maintain a relationship with. One thing to remember, any pages you like as your Facebook page will be shown on your page’s navigation. Only 6 pages are displayed at a time and you can manage which 6 you want to display.

Those are some of my favorite new features of Facebook! For a detailed list of all the updates you can visit the Facebook Help Center.

Do you have any questions about the new features?

Facebook Ads Case Study: Local business “How Fast Time Flies”

I was just reading this months Facebook Ads newsletter and read this great case study and had to share the information with you all!

Cathy Bennett launched an online scrapbooking service in 2007. Cathy’s marketing efforts have been focused on driving traffic to her website and increasing awareness of her company. In 2009, she decided to create a Page, the free public profile that enables companies to share their business and products with existing and potential customers on an ongoing basis. She soon realized that she had a wide variety of people joining the Page, from moms to high school students.

So, she started advertising her Page with Facebook Ads. Cathy discovered that creating seasonal ads that were specific to Easter and Thanksgiving, for example, increased clicks. Also helpful was Facebook’s anonymized targeting that let her reach potential customers based on specific “Likes and Interests” listed in their Facebook profiles. Since 2009, the company’s website has received over 200,000 visits from Facebook users.

Cathy’s complete story about her scrapbooking company on Facebook can be found here.

Facebook ads can help increase traffic to your fan page, your website, a free teleconference, a product launch…and so much more!

Have you used Facebook ads?