What does social media success look like to you? Is it engagement, PR, customer service, brand authority or maybe lead generation? This is a very personal thing for every business: no two social media strategies look the same.
To really start seeing results from your Facebook page first you need to know exactly what you want. This will be unique to your business, don’t worry about what other businesses are doing and what their goals are. This is the fun thing about social media, it can be and look like whatever you want it to and the results are up to you.
I’d like to share my formula for creating social media strategies to help you [Read more...]