Autoresponders 101

Autoresponders 101

An essential part of social media success is a well thought out follow up system. I often work with clients in creating or enhancing their follow up systems to improve the opt-in rates for their business. Let’s take a look at autoresponders today and how they can propel your listing building!

What is an autoresponder?

A sequence of pre-written and scheduled messages that are automatically sent to new subscribers, starting the day they opt-in.

Autoresponder Organization

Keep your autoresponder lists clearly segmented in your data base so you can follow up with select individuals as the opportunity arises.

For example, I have a Facebook autoresponder. These are people that have come onto my list from various Facebook promotions. I always share special Facebook only messages and specials with this list. Think of something similar to this that would work for your business.

Building the Relationship

I usually recommend at least two autoresponder messages for each opt-in. One they get instantly, and the second email a few days later. You want them both to have great copy and be well branded.

Once people are in your autoresponder sequence you can also send them broadcasts. A broadcast allows you to send email messages to all or some of your subscribers at any given time.

Why send broadcasts to them? You want to always stay in front of your hottest prospects, and your list in one of your business’s most valuable assets. Let’s talk about a few ways you can follow up with valuable and helpful information:

  • Ezines or Newsletters
  • Expert interviews
  • New training videos, posts or reports
  • Industry news they need to know
  • An upcoming course or product
  • Surveys – the best way to find exactly what they want…Ask Them!

Tools

If you don’t have an email marketing service or autoresponder system already, there are a few we like and recommend, including:

Aweber
1ShoppingCart

Next Steps

If you have opt-in forms, check to be sure you have autoresponder messages setup and they contain valuable information and are well branded.

If you don’t have opt-ins setup, get at least one opt-in setup with two autoresponder messages.

If you’d like to really optimize your opt-ins and increase your list check out my Autoresponder Worksheet for some fantastic ideas!

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12 comments on «Autoresponders 101»

  1. Howard says:

    I think this is a great idea because there are a lot of times that I just can’t get to responding to customer emails and things but I don’t have enough income to hire someone to do it for me either. This will cover two things in one. Great idea and I hope that I can find something like this in short order. Thank you for bringing this to my attention.

  2. Estella says:

    I have seen one auto responder that works for Twitter. In Twitter Attacks, the software lets you prepare several auto replies for each scenario, including a private or direct message that is sent when someone follows you on Twitter. I suppose it’s good to have auto replies for various other social media profiles. I don’t know of any other plugins for other social media networks, but I hope to hear some suggestions.

    1. Hey Estella,

      For Twitter I use SocialOomph to do some auto DMs (direct messages). I don’t over use this feature though. I have several messages that rotate so the same message doesn’t go out over and over. I also updates these regularly.

      Let me know if you have any more questions and I’m happy to help!

  3. Candelaria says:

    List building has become an essential aspect of any kind of marketing. It doesn’t matter what you sell or teach, building a list of loyal viewers or buyers enables you to gather feedback and also send them timely offers and alerts, all of which can increase your sales. It can even lead to some of them becoming loyal, repeat clients.

    1. Candelaria, your insights are spot on.. An email list is a necessity in today’s market. :)

  4. William says:

    Autoresponders are great because they get back to the people when you can’t so they don’t feel left out or they don’t feel like you care but sometimes it can be very generic as well and if you are to busy and that is the only response they are getting it will leave a bad taste in some of their mouths. This is a fine line to walk but it can be very helpful.

    1. Hi William, I love that you bring this up. Crafting autoresponder copy can be a specialty all of it’s own can’t it? :)

      If they aren’t written well then yes people can be left with a felling of abandonment or dissatisfaction. On the other hand if you add personalization to the message (ie. the person’s name) and have really awesome copy your autorepsonders will inspire your newest connections.

      So when creating autoresponders take your time and make them the best they can be!

  5. While you can use the standard given confirmation pages and messages, I highly recommend you customize them with your color scheme and brand – and with your own voice. This is your “introduction” to your new subscriber, which will hopefully turn into a mutually beneficial “relationship”.

    1. I agree 100%! Anytime you can imprint your brand and create that lasting impression is priceless.

  6. Johanna Rivas says:

    The real key to making sure you’re sending your autoresponder at the “optimal” times is to watch your own data, and adjust your send times from there. All your major email softwares including GetResponse , Mailchimp , Campaign Monitor allow you to track what time your email was opened, so make a point to locate this report.

    1. Very good addition to this article. The metrics are very important. If you don’t know how to access your reports you can contact the support team within your platform or have your virtual assistant lend a hand.

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