5 Things To Do When You Claim Your Twitter Profile
Once you join Twitter you want to run out and connect with a ton of your humans and get your message out there! Exciting times. But, there’s a few things to do before you start connecting to ensure the right folks find you.
Complete Your Bio
When people check out your Twitter profile one of the 1st things they will look at is your bio. You want to be memorable and unique. Always have your most relevant website link as the URL. Last but not least, be sure to add a professional picture of yourself as well, nothing is worse than seeing a new follower with the “egg!”A few actions to avoid in your bio:
- Don’t stuff your bio exclusively with keywords. People cannot connect with just words. You want your personality to be present.
- Don’t use industry lingo. Use words and phrases that your target client or market uses.
Write Some Posts
Have at least 20 Tweets on your profile: With a full page of tweets people will know you are serious about twitter. They can get a feel for who you are, what you have to say and if you match what they are looking for. Offer some good content that will benefit your target market.
Branding (for the Win)
A Professional Background: This is a great way to increase brand awareness. Use your logo, tag line, photo and anything else that helps represent your business. Mari Smith is a great example of branding. She changes her background to support her current marketing plans.
Offer Up Something Sweet
Here is an opportunity to further connect with your new connection. Offer a great resource to them.
- Share a popular blog post. If one of your blog posts gained a high number of comments and social interactions it must have been extremely helpful to your audience. Share this with new connections!
- A free report. These are generally behind a lead generation form (opt-in form), where the visitor will enter their name and email address to receive your free gift.
- A Custom Welcome to Twitter Page: Setup a page on your website just for new followers. Have a nice introduction video with something they can walk away with, a tip or action step they can do right away.
I think Twitter is one of the more easier profiles to set up. Of course, I am an experienced graphic designer. So it is real easy for me to set up the canvas in my photoshop program and design my custom background according to the Twitter specifications. But for other people who are not technical, there are templates and clip art you can download. One thing you should never do is leave that default egg as your thumbnail.
Hey Laura,
Thanks for the comment. Great reminder for the profile picture! That is definitely a must as well. I have added into the post above 🙂
~Erin
This is very good advice especially the one about knowing the basics of Twitter. Because I do not know the basics of Twitter myself this is something I would have to research before I could use it. When you were talking about your Bio you said to make it memorable but how much personal information do you want to put out there?
Hey Dominick,
Thanks for the comment and fantastic question!
What I always tell my clients is think “personable not personal.” So we don’t really need to talk about we have kids and there this age and this age, but you could say busy entrepreneur parent. That gives people a better understanding of who you are a person and what your interests would be, at the same time you are protecting your family privacy.
~Erin
Thank you for the tips. I’m fraily new to Twitter and am learning by trial and error. This e-book looks like it can cut through some of the time and pain!
I don’t have a Twitter account so I don’t really know anything about this kind of stuff but what I was wondering is how much like Facebook is it? I have heard that there is a limit to your comment length when you post something is that true? What is the benefit of Twitter over Facebook anyway? You did a great job on your post and I look forward to you posting updates.
Hi Jason,
Twitter and Facebook are different playgrounds 🙂 Twitter posts have a limit of 140 characters and this network has a faster pace in my opinion. I have done posts on Twitter as well, here’s a handy link to check them out: https://erintillotson.com/twitter-tips
I wouldn’t say Twitter is better than Facebook or vice versa. They are very different. I would look at your communication preferences and your ideal client and then find ways to make each network work for you, or chose one to focus on. If you’re considering Twitter I would…
1st: Look at your ideal clients, are they on Twitter and engaging?
2nd: Are you excited about short and sweet content?
3rd: Will you have the time to check in daily with Twitter?
I hope this helps give you a better idea if this network will work for your business 🙂
I like this I don’t do enough of it but I do some especially on Facebook and I love sharing things that I have found on places like pinterest etc. so I understand that part. I also like the pointer about have tweets on there before you invite people to follow your Twitter page that makes a lot of sense. Your post is great and I look forward to your next one.
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